I was 15 years old and on a family vacation to the East Coast of the USA when everything started from me. Seeing people surfing at the beach made me feel like my bodyboard wasn’t exciting anymore. Now, I wanted to surf. So my parents brought me to this surf shop to get some information. After asking us where we were from, the guys at the surf shop told us there was a “standing wave” in my hometown, Montreal! We had never heard about it. He showed us on the Internet and it turned out it was less than 10 minutes from our house. That was it. I was out of there with my first surfboard and couldn’t wait for our vacation to end so I could go back home and try the wave out!

It was unreal, I spent my whole summer surfing the standing wave almost every day. I was approached by the end of the year by Hugo Lavictoire from KSF and offered a job to teach groups of people how to surf in the river. This became my summer job for 3 years. This is also how I met Gabriel Lanoix, who became my good friend and soon, my business partner. We started doing road trips to surf the East Coast of the states when there were small swells. And this is how I really got hooked and started dreaming about traveling the world to surf the best waves.

When I was 19, I booked my first ever surf trip to Bali, in Indonesia. It was one of the most amazing experiences of my life. Being out there surrounded by experienced surfers from around the world was an incredible feeling. I was a kid in a giant playground with endless possibilities of waves and I wanted to practice every day to get better. Even after 1 month of traveling, this trip gave me the impression to have only scratched the surface of a whole world that I was excited to discover. My first surf trips to Indonesia made me realize that surfing was going to be a major part of my life.

10 years later, after the long process of trying to learn “by myself” seeking for every possible advice, I have the chance to be able to share my surf knowledge with people going through a similar path. With time, we have developed an even stronger passion for coaching beginner and intermediate surfers. We are convinced that a tailored surf coaching program can drastically accelerate the surf progression and we are thrilled to share it with our people.